About Purina®

Nutrition Expertise for Your Patients

For over eighty years, Purina has worked to raise the standards for pet nutrition. Purina® Pro Plan® Veterinary Diets are formulated to help veterinarians nutritionally manage dogs and cats with certain health conditions.

Each diet has been developed and tested by a team of Purina nutritionists, scientists and veterinarians, all working to understand how nutrition can benefit pets with special health needs. Through proper dietary management, our goal is to help your pet lead an active, healthy life for years to come.

We have made 10 commitments that will help improve the health and wellbeing of pets, people and our planet. These commitments, collectively known as Purina in Society, build on our core strengths as petcare experts and reflect our unique role within the Nestlé family.

We and our stakeholders want more people to experience the benefits that pets bring to people and our society. Our Purina in Society Commitments bring this ambition to life through concrete actions. We are committed to nurturing the magic of the pet-people relationship by providing resources to ensure it remains respectful, beneficial and joyful for generations to come.

Symbolic colourant removal

Remove artificial colourants from our products

Many of our products are already free from artificial colourants. By 2023 all will be.

Symbolic product information

Deliver accessible product information and pet care advice

We believe in empowering consumers to make informed choices.

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Create jobs at Purina for young people across Europe

We recognise that attracting and retaining great people is critical for the future of our business.

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Promote pets in the workplace

We want to use our expertise in allowing pets in our offices to help other companies do the same.

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Lead the industry in pet nutrition and health research

As a company of pet lovers we are dedicated to leading the way in keeping pets healthy and happy, through industry leading nutrition and pet understanding.

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Help reduce the risk of pet obesity through collaborative prevention programmes

At Purina, we want to raise greater awareness of pet obesity and work with partners to create holistic prevention programmes.

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Improve the environmental performance of Purina’s packaging

We have an obligation to reduce our environmental impact and encourage recycling.

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Promote pet adoption through collaborations and partnerships

We want to help more pets find loving homes.

Young child with a cat

Promote responsible pet ownership programmes for children

We want to help educate more children across Europe to learn about responsible pet ownership.

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Implement responsible sourcing

We’re committed to ensuring that we and our suppliers act in a responsible and sustainable way.

Meet Purina

If you want to find out more about our history and philosophy, download our Meet Purina e-book and discover the way Purina works.